In the project “Digital Village Bavaria”, the Fraunhofer Institute for Experimental Software Engineering IESE and its partners are investigating how digitalization can be used to reshape the supply of rural areas with everyday goods in an innovative way.
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Rural areas are increasingly suffering from the steady disappearance of traditional village stores as shopping opportunities for everyday goods. This is accompanied by ever longer distances that villagers have to travel to get bread, cheese, sausage, or vegetables. We want to shorten the distances to get groceries by using and testing a mobile sales vehicles that stops in the centers of villages that no longer have their grocery stores. The service will be supplemented by a digital marketplace that links citizens, regional producers, and village stores, so that in addition to on-the-spot purchases in the vehicle, orders can also be placed online.
Fraunhofer Institute for Experimental Software Engineering IESE