Do you want business innovations?

User experience is not magic! We will show you how to generate new ideas systematically.

Fraunhofer IESE helps you to design creative product ideas or novel product features by proceeding in a structured manner and following engineering principles. Using our frequently proven methods, we create more than just effective, efficient, and satisfying products. Merely ensuring usability is not enough to make the users of your product experience positive emotions. Motivation, trust, or even fun are just a few of the other qualities that have an impact on future user experience and thus on the success of your product.

Our approach

• We perform customized, individualized creativity workshop with you, which will bring to light customized product ideas for stationary and mobile applications.
• We reveal discrepancies between business goals and user goals via our special workshop KREAFUN.
• We identify product features that have an emotional effect on the users of your product.
• We develop prototypes that exemplarily implement these innovations.
• We implement an adequate product introduction strategy.