Fraunhofer Institute for Experimental Software Engineering IESEAre you and your company facing the challenge of designing an innovative business model? With our scientific expertise and proven practical experience, we are your ideal partner for developing new business ideas and models. Together we create the basis for your sustainable business model. Our unique business model methodology supports you in building your ecosystem and new value creation networks so that you can position yourself even more successfully on the market in the future.
“Business Model Construction Kit (BMCK)” Method
Individualizable workshop concept
An approach for your business model innovation
Our Business Model Construction Kit (BMCK) is an innovative approach that helps entrepreneurs and decision makers to continuously adapt their business strategies and stay competitive. With our many years of research and industry experience, we have developed a morphological Business Model Construction Kit that provides you with systematic modeling support. With BMCK, you can make transparent decisions so that you can design and communicate a comprehensible business model step by step.
In order to meet your individual needs, we offer a 1-day workshop accompanied by Fraunhofer IESE experts. For this purpose, we adapt the application of the Business Model Construction Kit to your specific requirements. This gives you a customized solution for your company. Our BMCK enables you to effectively plan and implement your business strategies in order to strengthen your market position or open up new markets.
The workshop content is visualized on a blueprint.
Relationships and connections are recorded and visualized.
The processes are noted down by the workshop participants using post-its.
“Business Model Construction Kit”
Workshop - Overview
Goals
- Develop innovative business ideas: Benefit from identified innovation patterns.
- Focus on customers: Define value propositions that really matter
- New value creation architectures: Create unique and efficient business structures
- Innovative revenue models: Discover creative ways to increase sales
Method
- Preparation: In a preliminary meeting, you present your needs and initial basic ideas. This helps us to tailor the workshop to your specific requirements.
- Workshop: Execution of the business model workshop: fully guided and moderated
- Use the Business Model Construction Kit that we have developed, which allows you to combine innovative business model patterns. You can describe all relevant dimensions of the business model in a way that is easy to understand and make your decisions transparently.
- Follow-up: Based on our documentation, you get a comprehensive overall picture, which we use to implement your business model innovation together with you.
Results
- New value creation architecture for your business
- Concrete revenue model for your product or service
- Development of business incentives for partners to be refined with the Fraunhofer IESE NfX Method
Your benefits
- Benefit from our experience in analyzing numerous business models to derive the right business requirements.
- We use interdisciplinary teams and bring together experts from business and from software engineering in a unique combination for you.
- We successfully support you in the design of Digital Ecosystems, whose business models are characterized by particular complexity.