Fraunhofer Institute for Experimental Software Engineering IESEDigital Ecosystem for sports experiences
With the support of Fraunhofer IESE, INTERSPORT Deutschland e.G. has developed a marketable concept for implementing its sports experience platform.
Last modified:
INTERSPORT Deutschland e.G. Success Story
INTERSPORT Deutschland e.G. Success Story auf einen Blick
What it is all about:
Intersport designs a digital sports experience platform with Fraunhofer IESE
The support:
Fraunhofer IESE designs the concept for a digital sports ecosystem
The result:
Ecosystem concept for Intersport’s sports experience platform is ready
Yout Benefit
What it is all about: Intersport designs a digital sports experience platform with Fraunhofer IESE
INTERSPORT Deutschland e.G. wants to build a Digital Ecosystem for sports experiences (SPEX). At the core of the ecosystem is to be a digital SPEX platform for the brokering of sports experiences between providers of these experiences and their users. In the joint collaboration with Fraunhofer IESE, the concept of the envisioned SPEX ecosystem and its digital platform were developed. Fraunhofer IESE’s “Digital Ecosystem Reference Model” was used in the project – a method that uses a systematic approach to make central ecosystem decisions based on economic, technical, and legal aspects. By structuring the Digital Ecosystem, the project team gradually realized the respective concept refinements of the SPEX platform. The goal of the overall project was to elaborate a vision for Intersport’s sports ecosystem and to create the roadmap to achieve this vision.
The support: Fraunhofer IESE designs the concept for a digital sports ecosystem
Fraunhofer IESE contributed especially its expertise in the systematic conception and design of Digital Ecosystems to Intersport’s SPEX project. Together with the IESE experts, Intersport conducted a “Tangible Ecosystem Design” (TED) workshop. The method – which was developed at Fraunhofer IESE – promotes collaboration in the definition, design, and analysis of a Digital Ecosystem with the help of Playmobil® toys to make the concept as tangible as possible for the participants. Building on the workshop results, it was possible to concretize Intersport’s ecosystem vision; among other things, the ecosystem services were refined, and the platform business model was evaluated by means of an economic feasibility study.
- In order to establish the Digital Ecosystem, Intersport will have to consider the following steps in the future:
- Development of user experience concepts
- Development of individual incentive strategies for participation
- Detailed design of the business model with derivation of the requirements for the technical solution, the revenue model, and the organizational structure..
The result: Ecosystem concept for Intersport’s sports experience platform is ready
In the project, the IESE experts supported Intersport in defining the strategic direction of its Digital Ecosystem for sports experiences and commercially evaluating the underlying digital platform. The results will now serve as a basis for Intersport to create the digital sports experience platform and build the entire SPEX ecosystem.
This is what Carsten Schmitz, Chief Digital Officer at INTERSPORT Deutschland e.G., says:
»Many thanks to the Fraunhofer IESE team for the great support and the wonderful preparation. One of the best, most fun, and most educational projects I have ever participated in.”
Carsten Schmitz, Chief Digital Officer at INTERSPORT Deutschland e.G.